This couple jumped the broom, founded a virtual bridal company then secured a $250,000 deal on Shark Tank. Ashley and Charles Young created bridal tech company Bridal Babes after running into issues with finding flattering bridesmaids’ dresses. Ashley told AfroTech, “What I found when I was searching was just there’s nothing out there. So, once my girls put their dresses on, once we finally found the one, it was really difficult. But, our wedding went viral because people had never seen bridesmaids in curve-hugging dresses that actually enhanced their body type.”
Bridal Babes offers their clients a unique and personal shopping experience with virtual consultations and interactive Q&As. The brand is the first black-owned virtual bridal company and it’s inclusive to all ages, sizes, and wallets.
Charles added, “One of the things we really pride ourselves on was we were the first movers of virtual consultations in the industry. When we initially got in the industry, when we had taken a look, we noticed that it wasn’t a big tech component to us. So one thing that we really focused on was our virtual consultations. We would have a client meet with a stylist and that will really help trim down exactly what the bride wants ’cause we have so many different dresses and so many different styles. But you’ll really direct them through the process of picking the perfect style for all the bridesmaids of all shapes, shades, and sizes.”
The two recently pitched their virtual consultations on Shark Tank for $250,000 in exchange for 10 percent equity. To no surprise shark, Emma Grede accepted the offer with 20% equity.